Some Year End Thoughts

2015 has been a momentous year for Ever-so. Back in July we rebranded the site to Essili which was a sad moment for everyone who had worked on the original site from the beginning in 2006 and seen how it had grown and established itself as a great place to shop on line. But we knew we were restricted by the name and had to change it to something more brandable. So Essili was born.

We had done our homework about what to do and not do when changing a site name and although we did all the "right things" we did not expect it to be a change without pain. Search ranking can be a fragile thing an even slight changes can impact positions adversely. So we did plan for some reduction in traffic and rankings. Which proved to be sensible as we had a very quiet August. Six months on we can now report that there was an initial drop but we have been seeing steady growth as the rankings improve month on month.

So are we pleased we changed our name?  You bet we are! For a start we have seen a 100% drop in dubious telephone calls, usually from men who had not looked past the site name and did not understand that we sold lingerie and nothing else! But that is just a small bonus in comparison to the memorable and user friendly brand name we now have which provides a foundation to build the site into the go to place to buy lingerie and underwear of all types not to mention the luxury nightwear and swimwear. Who knows we might even expand into other product types!

As 2015 draws to a close we are planning for an exciting 2016 (but we promise no more name changes) but there will be more customer choice than ever before. Plus possibly some changes to the site. So its well worth keeping an eye on us.

In case you did not notice....

Ever-so-sexy.com is no more.  At the end of July Ever so was closed down after nearly nine years of trading as an on line retailer of fine quality lingerie of all types. Fear not! This was not a death, it was a brand name change and as Ever so disappeared the new brand Essili.com appeared.

Essili offers just as much beautiful lingerie as the old site and it is a lot easier to type the domain name whether on a pc, laptop or mobile. Short snappy and easy to remember the new brand name now has a way to go to gain recognition but the team at Essili are working hard on that.

If you would like to check out the new site you can at www.essili.com

Join the My Favourite Bra Survey

Ever-so-Sexy.com is running a survey this summer to ask ladies their bra preferences. The aim is to find the most popular bra styles and publish a results page in time for the Christmas shopping season to give some guidance to men planning a bra gift purchase.

As they say on the site.... Girls tell them what you want by completing this six question survey: http://www.ever-so-sexy.com/blog/my-favourite-bra.html  This survey is now closed - thank you for joining in.