Why Lingerie Sells Even in Hard Times

There is no denying that the world economy has seen a battering over the last few years. Just a few lucky countries have escaped the toxic results of the credit crunch that followed the excesses of the banking industry in the mid to late part of the last decade. People have had to economize - less treats, fewer meals out, perhaps no annual holiday but one thing that survives these hard times is lingerie sales.  It seems there is a special place in the heart of the consumer for these garments. At one end of the spectrum they are essential clothes. And even though a woman might try to make do and mend there will come a time when that favourite old bra will need replacing. But then at the other end of the spectrum is the extravagance of luxury lingerie. Fancy frou frou garments that may be figure flattering or seductive but could not be described as necessities.  And yet the sales remain stable, and even grow during hard times. It can only be down to the fact that lingerie alone in the clothing market holds a very special place. Yes they are garments but luxury lingerie is much much more. A fine bra set is a morale boost for a woman and a titillation for a man. Similarly a luxury nightdress or pair of shimmering satin pyjamas gives the opportunity to dress up for bed time and make it a special occasion. In bleak financial times when austerity is demanded people still need that small luxury, a treat or to feel special - and that is why luxury lingerie still sells during tough financial times.

Latest Lola Luna G String

Lola Luna G String - Verveine

As one of the leading online lingerie retailers for Lola Luna in the UK, Ever-so-Sexy is always pleased to announce bringing a new design Lola Luna g string into stock.

Ever-so-Sexy carry stock of all the Lola Luna designs and these are replenished on a regular basis so that even when a specific design is out of stock it is only for a very short time. With loyalty points and free UK delivery Ever-so-Sexy is the best place for UK customers to buy Lola Luna online.

The latest design, Verveine, is an open g string in a subtle shade of sage green with peridot coloured crystals in the side links and in the drop pendant at the front.

As usual the design is novel and sure to be popular with fans of Lola Luna g strings.

Lola Luna 2011 Bikinis

The first of our Lola Luna 2011 bikinis have arrived and are now available to buy online from our site.

The Lola Luna bikinis are designed in France but to take advantage of the undoubted skills and experience of the Brazilian bikini manufacturers they are made in Brazil.

There are several new and highly original designs.  Edilaine, Dannah and Brena arrived today and all three can be seen in the Lola Luna Bikinis section of our website.  These are limited edition designs and so it makes sense to buy as soon as possible to avoid disappointment.  Brena, shown here is a blue combo of pale blue bandeau top with contrasting dark blue star pattern high cut brief style bikini bottom.

Dannah is a white halter neck with plaid pattern for the bottom and Edilaine is another blue combination with stars on the bikini top.  Already we have had to request more stock of Dannah which looks like it is going to be very popular and as these designs are limited edition we will only be able to restock for a very short time.  See these new designs at Lola Luna Bikinis.