Monday 11 April 2011

Antibacterial Underwear - Is it For You?

We were recently notified by a supplier that they have introduced a range of antibacterial lingerie.  At first we thought it might be an April Fool joke sent a little early as the news of this new line arrived in our in box on the 31st March.  But further investigation proved that it was a genuine product.  So then came the questions in our office... Was antibacterial underwear a good thing or not?  Would customers want to buy it and what exactly are the benefits of antibacterial underwear and just how does it work?  We knew already it had something to do with silver ions included in the fabric used for the underwear and further online investigation gave us the information that silver has anti-bacterial properties and that these work to stop the bacteria that reacts with perspiration from growing.  The theory is that if you live or work in a hot environment wearing antibacterial underwear won't stop you sweating but it will stop the bacteria that are naturally present on your skin from growing and reacting with your perspiration and creating a bad smell.  So that answered the what and how but we still remain uncertain on the "would customers buy it" question.  Why not let us know.  Visit: www.ever-so-sexy.com or leave a comment here on the blog.

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